Fresh, Local, and Direct from Bhutanese Farmers
FreshFarm Online is a nationwide digital marketplace that connects Bhutanese farmers directly with consumers. We make it easy to buy fresh farm produce while helping farmers earn fair prices without relying on middlemen.
Who We Are
FreshFarm Online was created to support Bhutan’s farming communities through simple and accessible digital technology. Many small farmers face limited market access, unstable pricing, and dependence on intermediaries. Our platform addresses these challenges by giving farmers a direct, transparent way to sell their daily harvest online.
We are focused on fresh agricultural produce and built specifically for Bhutan’s local context.
Our Mission
To empower Bhutanese farmers and communities by:
- Providing a nationwide online marketplace for fresh produce
- Enabling direct farmer-to-customer sales
- Supporting fair pricing and transparent transactions
- Promoting cashless payments and digital inclusion
What Makes Us Different
Unlike platforms that focus on urban grocery delivery or packaged goods, FreshFarm Online is designed exclusively for fresh farm produce.
Our platform offers:
- Direct farmer listings with real-time stock updates
- Secure local payments (mBoB, T-Pay, MPay, ePay)
- Delivery or pickup options
- SMS and email order tracking
- Simple tools designed for farmers with low digital literacy
Supporting Farmers & Communities
We work closely with Agriculture Extension Officers to onboard and train farmers, including those in remote gewogs. Our mobile-friendly platform and step-by-step guidance help farmers confidently manage their products, orders, and payments.
Through FreshFarm Online, we aim to:
- Reduce dependency on middlemen
- Increase farmer income
- Improve access to fresh local food
- Strengthen rural-to-urban market connections
Our Vision
We envision a sustainable and inclusive food system where technology connects rural farmers to national markets, strengthens local agriculture, and supports Bhutan’s digital development goals.
FreshFarm Online — supporting farmers, serving communities, and delivering freshness across Bhutan.